The redesigned Starbucks Rewards program introduces three distinct membership tiers. Green serves as the entry-level tier, enabling members to earn Starbucks Rewards more quickly while allowing them to redeem rewards of their choice. Customers can advance to the Gold tier by accumulating 1,000 Stars within one year of joining the program. The newly introduced Reserve tier is reserved for customers who accumulate more than 5,000 Stars within one year of joining. Reserve members will receive a sleek black personalized membership card featuring their name and the year they first joined the loyalty program.
Under the revamped rewards structure, members will earn one Star for every Rs. 10 spent. Gold members will receive 1.2 times the standard Star earnings, while Reserve members will earn 1.3 times the standard Stars for every Rs. 10 spent, allowing loyal customers to unlock rewards more rapidly.
The company has also reduced redemption thresholds, making rewards more accessible and enabling members to enjoy benefits sooner. Customers across all membership levels will receive a range of benefits, including personalized offers, birthday rewards, milestone celebrations, Double Stars Days and exclusive member-only offers, ensuring that every visit delivers added value.
As customers advance through the membership tiers, they will unlock additional privileges, including Free Customized Mondays, allowing every member to receive one complimentary modifier on any handcrafted beverage. Higher-tier members will also gain access to accelerated Star earnings, exclusive merchandise, curated coffee experiences, invitations to special events and several other members-only benefits.
Commenting on the launch, Adrit Mishra, Chief Operating Officer of TATA Starbucks, said that the company continues to strengthen its relationship with customers by creating experiences that are meaningful, rewarding and personalized. He stated that the reimagined Starbucks Rewards program reflects the company's commitment to delivering greater value by making rewards easier to earn and redeem while introducing new benefits and experiences that recognize customer loyalty. He added that the program has been designed to reward customers at every stage of their Starbucks Rewards journey, from new members to the brand's most loyal patrons.
Customers can enroll in the enhanced Starbucks Rewards program and begin accessing the new benefits through the Starbucks India mobile application.
Starbucks entered the Indian market in October 2012 through a 50:50 joint venture with Tata Consumer Products Limited. TATA Starbucks currently operates more than 506 stores across 81 cities in India, including Agra, Ahmedabad, Ajmer, Alibaug, Amritsar, Anand, Aurangabad, Bangalore, Bhatinda, Bhopal, Bhubaneswar, Calicut, Chandigarh, Chennai, Coimbatore, Dehradun, Faridabad, Gandhinagar, Ghaziabad, Goa, Guntur, Gurgaon, Guwahati, Gwalior, Haridwar, Hyderabad, Indore, Jaipur, Jalandhar, Jodhpur, Kanpur, Kochi, Kolhapur, Kolkata, Lonavala, Lucknow, Ludhiana, Mangalore, Meerut, Mumbai, Mussoorie, Mysore, Nagpur, Nashik, New Delhi, Noida, Pathankot, Patiala, Pondicherry, Pune, Raipur, Siliguri, Sonipat, Surat, Thrissur, Trivandrum, Udaipur, Vadodara, Vapi, Vijayawada, Varanasi and Visakhapatnam. The company operates through a workforce of more than 4,305 partners, with all stores managed by TATA Starbucks Private Limited under the Starbucks Coffee – A TATA Alliance brand.
The introduction of the redesigned Starbucks Rewards program marks a significant step in TATA Starbucks' customer engagement strategy by offering enhanced value, exclusive experiences and a more rewarding loyalty ecosystem for members across India.
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